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Deploy or Adopt: Success or Failure for Technology Insertion

It has been said that running a business is easy; all you have to do is buy some stuff, sell some stuff...and that's all there is to it...except a few million details. It may also be said that inserting new technology is simple; all you have to do is buy/build some software and then implement it...and that's all there is to it, except a few million details.

Tongue in check? Of course, but there is nothing tongue and cheek about inserting new digital energy technology into upstream assets...while production is running flat out. While much of the technology holds great promise, the difficult in implementation is much more complex and difficult than even imagined.

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