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Why our Website Redesign Worked: Avoiding Disaster and Building Alignment

Does your cancer center website really meet the needs of its users?

Websites serve as the windows to our organizational souls, yet remain one of the biggest opportunities for improvement. Digital experiences often reflect silos within our health care systems, orchestrated around us instead of our users’ needs.

Nicole Coy, Practice Leader, Customer Experience, from Gelb Consulting
Erin McElwain, Senior Manager, Market Development at the University of Kentucky Markey Cancer Center

Through this webinar, Nicole and Erin review:

  • How to incorporate VOC into your website redesign (Don’t redesign in the dark!)
  • Tools to determine why and when customers use the website throughout their experience
  • Maximizing the impact that marketing can make to the digital experience
  • Building an action plan to translate insights into action

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