Getting the organization aligned about large scale transformational strategy requires strong communciations tools. This Blueprint sample was created in sample form to demonstrate one of the ways...
Entering new markets is a chore – there are many uncertainties and only with a thorough understanding and an organizing framework do organizations succeed. Whether it’s industry expansion or launching new products, Endeavor can help you design and implement your growth and marketing strategy.
Through our Growth PlayBook, we offer a disciplined approach to growth and marketing strategy development that will ensure your success. By properly identifying the best market opportunities and designing an effective strategy given your current resources, our team can work with yours to establish a strong business case for growth and implementation.
We have identified best practices among innovative Fortune 500 companies in our work with the American Productivity & Quality Center. We understand how to use market information to validate customer needs, developed valued products and services and nurture innovation.
Endeavor works with clients to bring new products and services to market, with strategic planning based on customer needs and market dynamics. We help our clients define their new offer in customer-centric terms and focus on benefits. We can then test these concepts among decision-makers and industry experts to suggest refinements.
By identifying critical success factors for adoption, your chances of market entry are much greater.
A research-based approach designed to understand customer segments, buying behaviors and personae. Matching segments against business capabilities and attractiveness, a prioritization can be placed on which markets to enter and how.
SMART was developed using best practices observed and documented across multiple industries. This assessment allows client organizations to recognize the potential gaps between current processes against those viewed as best practices. This tool is insightful as it highlights the requirements for new market entry and the potential difficulties in achieving such.
Co-creation of new or repositioning existing solutions is a best practice in new market entry, working directly with customers.. For most organizations, this exercise represents an opportunity to introduce your products or services to a new target audience while developing a thorough understanding of their needs and buying process – which likely varies greatly from the current markets you serve.
As a new market entrant, it may be necessary to assess pricing, product/service bundling and branding. Using conjoint analysis for this purpose supports our clients to understand the trade-offs buyers and influencers make as they participate in simulated purchase decisions. The output of conjoint analysis is a simulator that can predict share of preference for various levels of price, brand, benefits, features and service attributes.
Getting the organization aligned about large scale transformational strategy requires strong communciations tools. This Blueprint sample was created in sample form to demonstrate one of the ways...
Endeavor Management would like to present its latest report on the O&G Sector in Brazil, recently published in World Oil magazine. Ricardo Giamattey and Bruce Crager describe the current...
Are you ready for the next phase of Offshore Oil & Gas? Bruce Crager shares his views on preparing for the future of offshore oil and gas.
How do winning organizations grow oilfield product revenue? They are becoming more productive with fewer people to sustain revenue growth. In this presentation we highlight how our e4 transformation strategy is used in product...
There are many businesses that have just tried to keep their head above water for the past few months with their supply chain plan. Now is the time to get back in the game and reignite the growth...
Unlike most highly visible touchpoints that take weeks to plan, produce, and deploy, this commercial needed to be created and implemented within a week. To make this happen, Endeavor facilitated...
As we are all learning to navigate this new normal, many leaders and marketers are faced with the uncertainty of what customers and want and need – there’s a lot of power in consumer insights...
Our process and key tools to start your transformation - Envisioning Your Future - how to translate the vision into employee communications
Are you seeking a Customer Experience Dashboard that integrates VOC and other business metrics for insights and action? Our Customer360 dashboard provides this and more.
You can improve the effectiveness of your data analytics investments. Here’s a good way to start. This webinar provides an overview of strategic decision analysis.
Endeavor's revenue generation advisory team brings a unique combination of capability and expertise to assess, apply and solve our customers' toughest revenue generation problems.
For any investment an organization makes, leaders want to see a return. Yet even as marketing and technology evolve and become more robust and sophisticated, many marketing leaders still struggle...
Our Insights | 360 solution will allow you to place listening posts at high priority touchpoints providing you with a 360 degree view of your key stakeholders and influencers. Built on the...
Want to be able to truly see the relationship between your marketing activities and outcomes? Do you often find it necessary to spent countless hours creating data visualization when there must be...
“Half the money I spend on advertising is wasted; the trouble is I don't know which half.” This popular marketing quote, attributed to advertising pioneer John Wanamaker, represents a common...
Advertisements can be pretested at several points in the creative development process. This Gelb Consulting report examines some of the common methods used in pretesting research.
Conjoint Analysis is the "gold standard" in quantitative research method that measures the trade-offs buyers make regarding brands, pricing and product/service features. This white paper explores...
Absence of a strategic marketing plan does not equate to failure, but practically guarantees problems, missteps and duplicate work. Our Growth PlayBook framework was developed based on best...
Executive in Residence, Healthcare
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Director - Employee Experience
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Executive in Residence
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Market Analyst
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