
Marketing Strategy
Let’s Grow!
Our approach to marketing strategy is all about growth, not sustainment. A winning marketing strategy is the blueprint to reach their goals for growth. It should identify your target audience(s), outline a roadmap for reach and engagement.

Creative
Strategy Design
Our heritage of market research, strategy is now coupled with the creative firepower of our subsidiary, RTRN Strategy. RTRN Strategy is a creative marketing firm with experience in fast-moving industries like sports, gaming, automotive, and energy.
Our Award-Winning Creatives have worked with some of the most iconic brands in healthcare, fashion, technology, automotive, and gaming. We use our strategic thinking and powerful insights to design, develop, and produce campaigns, branded activations and content across all media channels.

Industry Expertise
Driven by process, we place an industry insider onto every assignment. We have a host of team members who’ve led the marketing and strategy functions across industries. So we’re not just consultants with a great roster of clients, but we’ve been in your shoes and know what’s practical.
Marketing Strategy

Aaron Pascal Mauck BA, MA, PhD
Managing Director, Healthcare Strategy

Alicia Jansen BBA
Executive in Residence

Andrea Davis BS, MBA
Director – Employee Experience

Dalal Haldeman PhD
Executive in Residence

John B. Elmer MBA
Executive Vice President & Board Director

John Hurter BS, MS, PhD
Senior Advisor

John McKeever MBA
Chief Growth Officer

Kristina Butler BBA
Marketing Strategist

Marcos Irigaray BS, MHA
Executive in Residence

Team Lead
Orlando L. Alvarez, Jr. BA
Executive Director, Endeavor Analytics & Managing Director, Healthcare Strategy

Peter Miller BA, MS, MBA
Executive in Residence

Rebecca Pirillo BA
Senior Advisor
Elevating Marketing Summit
An exclusive half-day summit before the SHSMD Conference in Denver! This is a unique opportunity for marketing operations leaders to connect and share insights on essential tasks like program management, process engineering, data analysis, and vendor management.
Let’s Talk
We’re ready to help you define and implement your strategic change.