Benchmark against your peers with this unique tool which shares data related to outreach, marketing and operations.
Referring physician experience management is essential to growing clinical volumes. Physicians represent a significant revenue source. Physicians admit patients to your hospitals, refer to your specialists and represent at least 50% of referrals to academic medical centers. Furthermore, referring physicians have choices – as large regional and nationally recognized brands influence your market, it is imperative that you differentiate not only on clinical excellence, but service excellence as well.
Physicians are key influencers in the outpatient and inpatient treatment of their patients. Treat them as partners and your volumes will increase. We believe this is possible through the proper definition and delivery of an exceptional physician experience. Your goal is to create such an outstanding experience so that physicians will go out of their way to recommend you to their patients. This is possible through our approach which increases recommendation scores and community physician alignment. We blend market insights and industry expertise to help your teams envision and deliver a world-class physician experience.
Although today’s patients have many resources available to help them in healthcare decision-making, referring physicians continue to be the most influential factor in where they seek care. Driving referral growth requires an exceptional referring physician experience. That’s why we’ve provided these free physician experience resources. In today’s ever-changing and cluttered healthcare landscape, it’s not enough to assume that brand reputation or clinical offerings will persuade physicians to advocate for you. So how do you develop loyalty among your referring physicians? How can you differentiate yourself from the competition and deliver upon promises consistently? That’s where we come in.
We’re known for our ability to get to the heart of what matters most to your referring physicians. Whether related to operations, communications, or patient care, the needs that we discover provide a compelling foundation for change and action planning. Our Experience Mapping framework reviews the total experience, including ways to build loyalty outside of a referral. We uncover functional needs, emotional needs, touchpoints, and experience stewards for a holistic view of how to improve experiences and grow advocacy.
We use customized experience/journey maps to develop insights and create a foundation for action. Using your data or ours, qualitative or quantitative data, this serves as a framework to align efforts around physician needs to build empathy. As a discovery technique, our experience map provides a visual cue to help physicians and staff recall specific episodes in their relationship. The experience map organizes the various touchpoints or interactions with your organization. Ultimately, the organization of insights in this structure helps your teams develop insights beyond process – the functional and emotional needs of patient families as expressed at each step of their journey. Physician experience mapping reviews the holistic experience beyond the referral. This includes interactions like liaison visits, CME, consultations, second opinions, and other activities outside of the actual treatment of their patients.
Benchmark against your peers with this unique tool which shares data related to outreach, marketing and operations.
For over 30 years, Endeavor Management has worked with academic medical centers and integrated delivery systems to grow physician referrals. Our approach includes referring physician experience...
Intuitively, most managers and analysts know that patient and customer segmentation is critical to drawing out insights from preferences and behaviors. However, before leaping into the process of...
Increase your physician marketing budget. With a little more intentionality and the financial resources to back it up, empowering your marketing teams to reach physicians will grow your clinical...
One-to-many physician outreach tactics can successfully be low-touch and high-tech and still meet physician needs. And they come with the benefit of being lower in cost and time requirements than...
Learn more about the NAHQ Quality and Safety Benchmarking Program*, which provides meaningful data to healthcare leaders looking to develop a data-driven business case for quality and safety...
Dr. Diane Biery is a physician-executive with more than 20 years’ experience in a variety of healthcare leadership roles transitioning to a consultant role to assist organizations to bring...
PART FOUR Hospital Systems are going through a restructuring whether they intended to or not. Patient, physician, and employee expectations as well as the impact of the global pandemic have all...
Physicians are paramount to the success of a hospital, yet few resources are given to partnering well and ensuring physicians are happy within the organization.
Health Care Expert Advisor
Practice Leader, Customer Experience
Lead Strategist – Healthcare Marketing
Strategist, Women’s and Children’s Services
Consultant
Chief Growth Officer
Senior Advisor
Chief Purpose Officer
Senior Advisor, Healthcare