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Management Consultants


C. William Nash, MBA
President & Chief Executive Officer, Chairman of the Board

Bill-Nash-200pxC. William (Bill) Nash is President and CEO of Endeavor Management, an international consulting group focused on assisting companies with developing and implementing innovative, break-out strategies and decisions. Bill’s background includes over 25 years in consulting with leading companies in a wide variety of industries, to include Oil & Gas, Energy, Chemical, Manufacturing, Retail, Technology, Healthcare and the Federal Government. His unique expertise is in the integration of transformational leadership associated with the successful design and implementation of major changes in strategy or business operations. Bill is a graduate of the U.S. Air Force Academy with a B.S. degree in engineering and has an MBA in Marketing. Bill is a frequent speaker on the topics of entrepreneurship, strategy, and transformational leadership.

Bruce Crager, MBA
President– Energy Advisory Group


Bruce Crager is President of Endeavor Management’s Energy Advisory Group and leads the firm’s group of Expert Advisors. He has over 45 years of experience in offshore drilling and production, primarily in management positions. This has included significant experience evaluating and providing all types of field development solutions, particularly those based on floating production systems and subsea production equipment. Bruce joined Endeavor in 2010 and is responsible for developing an experienced team to support clients in strategy development, organizational change/development, decision analysis, and technical areas such as field development planning and operational improvement. He was in senior management positions with Oceaneering, McDermott, INTEC, and ABB Offshore Systems. Bruce holds a BS in Ocean Engineering from Texas A&M University and was selected as a Distinguished Graduate of TAMU’s Zachry Department of Civil Engineering in 2008. He also holds an MBA from the University of Houston. He has co‐authored 4 patents and has written numerous technical and management articles.

John M. McKeever, MBA
Executive Vice President, Chief Growth Officer

John-McKeever-200pxJohn has extensive experience working with organizations to deliver exceptional customer experiences and build trusted brands. He currently leads our consulting division and serves as the firm’s Chief Growth Officer. He joined our team in 1998, after working in the healthcare industry for 8 years. He oversees our practices in digital insights and dashboards, marketing research, customer experience management, and marketing strategy. John has worked with many of the top ranked healthcare organizations and many Fortune 500 B2B corporations. He is recognized as one of the pioneers of experience management in healthcare, working in the area since the late 1990s. John received his MBA from the University of Houston and a BBA from the University of New Mexico. He has been an adjunct professor of marketing at the University of Houston since 2002 and is a featured speaker and author on topics such as customer experience management, marketing strategy, marketing research and brand development.

Michael Shook, MBA
Executive Vice President

Michael-Shook-200pxMichael is an experienced executive coach, change management consultant, and business strategy consultant. Prior to joining Endeavor, Michael worked at Shell Oil for 20 years in various Exploration and Production assignments, based in developing and implementing business and marketplace strategy and leading new technology commercialization. Michael currently leads both our oil and gas and our leadership development and coaching practices. He has worked in leadership and strategy development, coaching and alliance creation with many oil and gas operators and major service companies. Michael holds a Master’s Degree in Business Administration from the University of Houston, where he graduated with Honors and 2nd in class standing. Michael also holds a BBA in Management from Texas Tech University. Michael is a certified Executive Coach, and certified in the Birkman Assessment, 360 performance feedback, change management and team leadership.

John Elmer, MBA
Executive Vice President & Director

J-Elmer-200pxJohn Elmer is Executive Vice President of Endeavor Management. He sits on Endeavor’s Board of Directors and oversees corporate development. In 2016, John launched digital marketing agency Bayard Bradford as a spinoff of Endeavor Management. John is a Senior Advisor in the areas of marketing strategy, internal and external communication, and technology commercialization. He has deep experience in the oilfield service sector of the oil and gas industry. John has received professional certification as a management consultant (CMC) and in new product development (NPDP). John’s specialties include Chief Marketing Officer, oil and gas, driving revenue growth, oilfield services, sales management, marketing strategy, new product launch, technology commercialization, CRM, branding, product marketing, product management, internal communication, external communication, marketing research. John earned his MBA in marketing from the University of Houston in 1984, and received a B.A. with honors in psychology from the University of Texas in 1980. John was an adjunct faculty member at the University of Houston College of Business Administration from 1989 to 1993.


Advisors and Consultants

Expert Advisory Team – Oil & Gas

Expert Advisory Team – Healthcare

Endeavor is proud to be an equal opportunity employer. We are committed to celebrating diversity and creating an inclusive and supportive environment where our employees can thrive.

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