Executive Leadership Team

C. William Nash, MBA
President & Chief Executive Officer

C. William (Bill) Nash is President and CEO of Endeavor Management, an international consulting group focused on assisting companies with developing and implementing innovative, break-out strategies and decisions. Bill’s background includes over 25 years in consulting with leading companies in a wide variety of industries, to include Oil & Gas, Energy, Chemical, Manufacturing, Retail, Technology, Healthcare and the Federal Government. His unique expertise is in the integration of transformational leadership associated with the successful design and implementation of major changes in strategy or business operations. Bill is a graduate of the U.S. Air Force Academy with a B.S. degree in engineering and has an MBA in Marketing. Bill is a frequent speaker on the topics of entrepreneurship, strategy, and transformational leadership.

John M. McKeever, MBA
Executive Vice President

John has extensive experience working with organizations to deliver exceptional customer experiences and build trusted brands.  He currently leads our healthcare business unit.  He joined our team in 1998, after working in the healthcare industry for 8 years. He leads our practices in marketing, sales, communications and performance measurement and dashboards.  John has worked with many of the top ranked healthcare organizations and Fortune 500  B2B corporations. He is recognized as one of the pioneers of experience management in healthcare, working in the area since the late 1990s.  John received his MBA from the University of Houston and a BBA from the University of New Mexico.  He has been an adjunct professor of marketing at the University of Houston since 2002 and is a featured speaker and author on topics such as customer experience management, marketing strategy, marketing research and brand development.

Michael Shook, MBA
Executive Vice President

Michael is an experienced executive, executive coach, change management consultant, and business strategy consultant. Prior to joining Endeavor, Michael worked at Shell Oil for 20 years in various Exploration and Production assignments, based in developing and implementing business and marketplace strategy and leading new technology commercialization. Michael currently leads both our oil and gas and our leadership development and coaching practices.  He has worked in leadership and strategy development, coaching and alliance creation with many oil and gas operators and major service companies. Michael holds a Master’s Degree in Business Administration from the University of Houston, where he graduated with Honors and 2nd in class standing. Michael also holds a BBA in Management from Texas Tech University. Michael is a certified Executive Coach, and certified in the Birkman Assessment, 360 performance feedback, change management and team leadership.

Bruce Crager
Executive Vice President

Bruce has over 37 years experience in offshore drilling and production activities, primarily in management positions.  This has included a significant amount of experience in evaluating and providing field development solutions based on floating production systems and subsea production equipment. Bruce joined Endeavor in 2010 and is responsible for the development of an experienced team to support clients in the areas of strategy development, organizational change/development, decision analysis and in technical areas such as field development planning and operational improvement.  Since joining Endeavor, Bruce has consulted to multiple clients, including Addax Petroleum, Audubon Engineering, Barra Energia, Cal Dive, Cameron,  Lupatech, T-Rex Engineering & Construction and VAALCO Energy. Bruce holds a Master’s Degree in Business Administration and aBachelor of Science in Ocean Engineering.

Corporate Board

C. William Nash, MBA
Chairman

John B. Elmer, MBA
Executive Vice President