Executive Leadership Team
C. William Nash
President & Chief Executive Officer
C. William (Bill) Nash is President and CEO of Endeavor Management, an international consulting group focused on assisting companies with developing and implementing innovative, break-out strategies and decisions. Bill’s background includes over 25 years in consulting with leading companies in a wide variety of industries, to include Oil & Gas, Energy, Chemical, Manufacturing, Retail, Technology, Healthcare and the Federal Government. His unique expertise is in the integration of transformational leadership associated with the successful design and implementation of major changes in strategy or business operations. Bill is a graduate of the U.S. Air Force Academy with a B.S. degree in engineering and has an MBA in Marketing. Bill is a frequent speaker on the topics of entrepreneurship, strategy, and transformational leadership.
John M. McKeever
Executive Vice President
John has extensive experience working with organizations to deliver exceptional customer experiences and build trusted brands. He joined Gelb, now an Endeavor Management Company, in 1998, after working in the healthcare industry for 8 years. He leads practices in healthcare, marketing, and performance measurement and dashboards, working with nationally-recognized healthcare organizations and global B2B corporations. He is recognized as one of the pioneers of experience management in healthcare, working in the area since the late 1990s. John received his MBA in management from the University of Houston in 1998 and a BA in management from the University of New Mexico. John has been an adjunct professor of marketing at the University of Houston since 2002 and is a featured speaker and author on topics such as customer experience management, marketing strategy, marketing research and brand development.
Michael Shook
Executive Vice President
Michael is an experienced executive, executive coach, change management consultant, and business strategy consultant. Prior to joining Endeavor, Michael worked at Shell Oil for 20 years in various Exploration and Production assignments, based in developing and implementing business and marketplace strategy and leading new technology commercialization. Michael currently leads our oil and gas and executive coaching practices. He has worked in leadership and strategy development, coaching and alliance creation with many oil and gas operators and major service companies. Michael holds a Master’s Degree in Business Administration from the University of Houston, where he graduated with Honors and 2nd in class standing. Michael also holds a BBA in Management from Texas Tech University. Michael is a certified Executive Coach, and certified in the Birkman Assessment, 360 performance feedback, change management and team leadership.
Corporate Board
C. William Nash
Chairman
John B. Elmer
Director, Corporate Development
John is a recognized expert in marketing strategy and new product development and has deep experience in the oilfield service industry. After joining Gelb in 1984, he acquired the firm 1999, from its founder, Gabriel M. Gelb, who started the firm in 1965. John has received professional certification as a management consultant (CMC) and in new product development (NPDP). John earned his M.B.A. in marketing from the University of Houston in 1984, and received a B.A. with honors in psychology from the University of Texas in 1980. John was an adjunct faculty member at the University of Houston College of Business Administration from 1989 to 1993.
Practice Leaders |
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| Bruce Crager Managing Director, Offshore, Subsea, Marine |
Jerry Lieberman,PhD Director, Decision Analysis |
| Bob Caruso Managing Director, Customer Experience Management |
Steve Matthews Managing Director, Performance Measurement & Dashboards |
| Nancy Benthien Director, Digital Energy |
Robert R.R. “Rori” Marson Senior Advisor, Government |
| Steve Ferguson, PhD Managing Director, Organizational Development & Decision Making |
Beverley McClure Managing Director, Service & Leadership Excellence |
| Cynthia Sepety Managing Director, Organizational Change Management |
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Our Advisory Group |
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| Bob Bobst Senior Advisor, Technology Implementation |
Bob Brown Senior Advisor, Organizational Design |
| Gabe Gelb Expert Witness |
Betsy Gelb, PhD Expert Witness |
| Frank Larkey, PhD Senior Culture Architect |
Bob Laza, PhD Senior Advisor, Operations Management and IT |
| Jim Luke Senior Advisor, Oil & Gas |
Paul Madura Senior Advisor, Retail |
| Eldon Sheffer Senior Advisor |
Clif Smiley Senior Advisor, Customer Service |
| Jim Vinci Senior Advisor, Healthcare Administration |
Jim Weller Senior Advisor, Strategic Innovation |
Consultants |
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| Beth Boone Marketing Strategist |
Leslie Cardinal, ME Senior Consultant, Leadership Development |
| Nicole Coy, MA – Communications Marketing Strategist |
Esra Danis, MS – Market Research Marketing Analyst |
| Denise Franklin Project Management Consultant |
Shannon Frazier, MBA Marketing Strategist |
| Alice Huckabee, MA – Behavioral Science Market Research Analyst |
Lou Jones Senior Consultant, Program Management |
| Mark Lewis Transformational Architect |
Barron Lozano, MBA, MPA Senior Consultant, Communications |
| Sonal Khodiyar, MS – IT Performance Measurement & Dashboards |
Ana Maria Mena, MBA Marketing Strategist |
| Sanjay Ralhan, MBA Research Director |
Jacob Ratner, MBA Research Director |
| Lee Wang, MS – Market Research Marketing Analyst |
Vicki Williams Marketing Strategist |
Client Services Team |
Enterprise Marketing Team |
| Gretchen Conley Accounting |
Alison Brown Marketing and Publications |
| Megan May Accounting |
Heather Tackett Website and Graphic Design |
| Becca Finley Personnel |
Jennifer Winograd Events and Social Media |

